The idea behind her request is to tap into these voters’ desire to project the best versions of themselves - that is to say, people who are committed, engaged, and follow through on a promise. It all sounds pleasant enough, but it’s actually psychological manipulation. If they do, would they mind signing a pledge to promise to follow through? She’ll mail it to their house later, ahead of the election, just as a nice reminder. When she wasn’t working at Anthropologie to pay rent, La Forte went door to door all summer long to ask each of these people ID’d by the algorithm whether they plan to vote in the upcoming primary. La Forte is coming by to urge them to turn up for the September 4 primary here in Massachusetts.Įnvironmental Voter Project intern Adrienne La Forte waits for a resident to answer the door in the Boston neighborhood of Jamaica Plain. We know with 100 percent accuracy - because it’s public information - that Mary Elizabeth and Carlos and Alex have missed the last few elections. According to the Environmental Voter Project, it is roughly 89 percent accurate. That algorithm analyzes a combination of consumer and demographic data to identify Mary Elizabeth and Carlos and Alex as people who probably consider the climate and environment among their top political priorities and may need to be encouraged to vote. She’s not there either.Įach of these people is an environmentalist - at least, according to the algorithm that generated the canvassing lists we’re using to guide us to each door to knock on. We ring the doorbell belonging to Alex the ballerina.
We’re done here.Ĭhasing more people for the same pledge, we continue down this street in the Boston neighborhood of Jamaica Plain and ascend the steps belonging to Carlos the piano player. So we don’t really need more of Mary Elizabeth’s time. I’m standing on the porch with said intern - Adrienne La Forte, a junior at Tufts University who looks like a cross between Zooey Deschanel and Frances Bean Cobain, but in Tevas - to get that exact promise. And yes, of course she’s going to vote in the upcoming election, it’s so important! But she can’t really talk right now. She wants to let the Environmental Voter Project intern on her doorstep know that she really appreciates what her visitor is doing, really. She’s smiling through the exhaustion of new parenthood and is almost gushingly friendly. Mary Elizabeth, a redheaded woman in exercise clothes, is holding an extremely bald, blubbery baby when she answers her door.
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